How Are Nike Shoes Produced?
Location
Despite the fact that the major Nike headquarter is located in Beaverton, Oregon, the sports footwear that Nike delivers to buyers globally are created in hundreds of factories around the world, and have never been produced in factories in the United States. The greatest suppliers of Nike sneakers are the factories located in China, Vietnam and Indonesia, although dozens of other countries also contain Nike factories; these countries include Malaysia, Pakistan, India and Thailand.
Nike does not directly own these types of factories; rather, they hire factory owners to make the sneakers utilizing the materials and designs provided by Nike. The Nike company itself concentrates almost exclusively on designing the sneakers and, after they have been produced by the factory, advertising and marketing them in the the majority of appealing way possible.
Materials
The production of all sports footwear is divided into the making of the three key parts of the sneaker: the top of the sneaker, called the upper; the midsole, the part of the footwear that cushions and protects the foot; and the outsole, or, as many consumers refer to it, the sole. It is variations in the sort of material used for each of these three parts, in addition to their combination, that makes the difference between types and brands of shoes, including Nike shoes.
The midsole of the particular sneaker is usually made up of a combination materials like polyurethane, Phylon, Phylite (a combination of Phylon and rubber), and EVA, a flexible, foam-like material.
The outsole of the actual sneaker is formed from a blend of synthetic rubber compounds.
Nike shoes are unique amongst many sports footwear in that the experimentation and design process for each new style of sneaker could sometimes take up to 3 years. Nevertheless, this substantial amount of research has paid off for Nike numerous times over the years — the advantages of the pioneering midsole padding system, first sold in Air Jordan shoes, changed the way all athletic shoes were produced.
Controversy
Nike has regularly been criticized for the use of third-world country labor and questionable environmental practices in the manufacturing of its shoes.
A lot of labor watch groups have accused Nike of allowing child labor, abuse and flagrant violations of wage and overtime laws to go unchecked in the factories that produce Nike shoes. Although Nike does not own the factories and is not directly responsible for the workforce, elevated attention on the exploitation of the factory workers forced Nike to grow to be more proactive in monitoring factory conditions, including forming the Global Alliance for Workers and Communities, a group dedicated to assisting in unbiased work condition assessment.
Nike’s large factories have also brought it criticism from environmental activists. Nike has made environmental concerns a important part of their public presence, actively promoting recycling with programs for example their Reuse-A-Shoe campaign.
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